Year Of The Horse

the lunar new year marks the start of a new cycle, guided by the chinese zodiac: twelve animals each carrying its own energy. it follows the lunar cycle, which is why it begins in late january or february and is celebrated across many asian cultures as a time for renewal, community, and intention.

this year is the year of the horse, representing movement, independence, courage, and resilience. it is about trusting yourself, moving forward, and taking action even when the path is not fully clear. this collection was created with that energy in mind. designed as comfortwear for the journey, these pieces are meant to grow with you throughout the year ahead.

for many of us in the asian community, the chinese zodiac is one of our earliest shared memories. growing up, it often showed up in familiar places on restaurant placemats, printed in bright colors, sparking conversations around the table: what year are you? what animal are you?

this year is not just the year of the horse, it is the year of the fire horse made even more intense by falling on the day of a solar eclipse. the fire horse has not appeared in over 60 years, and in past cycles we have seen major historical shifts unfold, moments when old structures collapse and reality changes in lasting ways. these periods are often chaotic and uncomfortable. we are in a fire-on-fire phase where horse energy accelerates momentum and amplifies intention. awareness is what will keep it grounded. therefore, it is important to be prepared for the year ahead.

how to prepare for the year of the horse:

choose a direction. horse energy dislikes indecision. start moving and adjust as you go.
declutter your life. projects, people, and obligations that do not fit slow you down.
protect your stamina. prioritize sleep, real food, and mental health.
say no more often. people pleasing drains you quickly in a momentum-heavy year.
stay in motion. simple movement is better than sitting and overthinking.

"growing up, one of the things i looked forward to most during lunar new year was receiving red envelopes from my elders. they were something to get excited about
and hold onto. for me, those envelopes meant even more. the money i saved from them eventually went toward my first cameras which allowed me to start my career. i
still save some of my red envelopes to this day."

- Mai Pham (founder of Alchemai)

details:

to honor that tradition, each order comes with an envelope containing one of three horse coin pins, chosen at random. they are designed as little keepsakes, something to collect and carry with you throughout the year. instead of money, we are gifting you a special collectible created for this moment.

as always, each piece comes with a custom phone charm designed to reflect the year of the horse. on top of that, every order also includes a sticker sheet featuring custom artwork that represents our new year collection. at alchemai, we are always asking ourselves how we can make each release feel more detailed and memorable, especially through accessories and collectibles.

design + production:

the year of the horse hoodie and sweatpants are the most detailed and labor intense pieces we have created to date. as always, our pieces are made in los angeles using high-quality, custom-milled fabric developed with care and intention. using a detailed chain-stitch technique, each piece is intentionally embroidered with our horse visual. chain stitching is done one continuous loop at a time, creating texture and depth that cannot be replicated by standard embroidery. the process is slow and intentional, with each horse design taking around 1 hour and 20 minutes to finish.

the collection is built around the colors red and orange. red represents luck, strength, and protection in many asian cultures, while orange reflects the fire energy we are entering. this is a rare and significant year, the first of its kind in 60 years, and at alchemai we wanted to celebrate that by building every piece around it.

each piece also features a custom year of the horse affirmation on the sleeve. these affirmations are selected at random and meant to guide you through the year.

Alchemai Community Worldwide:

if this is your year, momentum is on your side. opportunities will come to you quickly, and trusting your instinct matters more than waiting. the alchemai year of the horse pieces were created to embody the energy of the horse, inviting you to embrace that momentum and step fully into what is next.

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