if you’ve ever been to one of jeremy’s shows, you know how personal and intimate they feel. the way he connects and interacts with his audience is special, and it’s similar to our approach at alchemai which is what drew us to this collaboration.
this marks alchemai’s first collaboration with an artist. creating a collection inspired by jeremy’s music and visual world has been a new and meaningful creative experience for us.
Inspiration
this collection is built around jeremy zucker’s new album garden state, a project rooted in childhood memories and nostalgia.
it’s about outgrowing the place you’re from, while still holding space for the ways it shaped you. we wanted to create something that feels like a little piece of home like your old high school hoodie, or something that’s always waiting in the back of your childhood closet.
this hoodie is made to feel like home wherever you go. through life’s changes, it’s a reminder that everything you seek is already within, whether you’re on the road or moving from show to show.
each design in this collection is a true collaboration between alchemai and jeremy zucker, blending our signature aesthetic with the vision behind garden state.
Design & production
this collection is meant to feel like a personal package from jeremy and alchemai. something made just for you.
each package is filled with hand-picked trinkets: a postcard of jeremy’s childhood home, handwritten letters, custom designs, each piece chosen with care.
everything from hangtags and pins to affirmation labels has been thoughtfully customized for this collection. we’ve included details like our favorite lyrics from garden state on the sleeve tags, and added handwritten letters to carry the personal tone through every piece.
beneath this we’ve included details like our favorite lyrics from garden state on the sleeve tags, and added handwritten letters to carry the personal tone through every piece.
the pins each represent something personal to jeremy, like the maple leaf and tree from his album cover, his dog rusty, the bike he rides, and the lacrosse pin from his time playing the sport.
it is about making you feel like a part of garden state. something special and personal. like a gift from jeremy to you.
Photoshoot
campaign
september 1, 2025
new jersey
we went to jeremy’s home town to shoot the campaign at his family home.
dani case (photographer)
julian walters (tech)
patrick linehan (videographer)
mai pham (creative director)
carla schoch (project manager)
daniella nardini (assistant)
patrick meynard (producer)
paige kamali (co-producer)
justin escobar (production manager)
jeremy zucker (model)